Stay Safe: How to Remain Open for Business During COVID-19

Posted by Emily Zettle on

According to the U.S. Census Bureau’s recent Pulse Survey, 31.4% of businesses say it will take more than six months for business to return to normal again. Unfortunately, many small businesses are closing down for good. 

We’re all waiting to see how the COVID-19 crisis pans out, but that doesn’t mean business has to stop altogether. 

Here at Mad Batter Brownies, we’re doing everything we can to comply with local guidelines while still delivering you all the sweet, chocolatey goodness you’ve come to love!

Read on to learn our best tips on how to remain open for business during these tough times.

Offer Contactless Delivery

All businesses must follow the CDC guidelines for staying safe. Contactless delivery is one way many companies are managing to conduct business. 

What is contactless delivery? Much like it sounds, this is a "touchless" form of delivery. When ordering food, customers have the option to have it delivered and left at their door. 

It’s not just for restaurants, either! Curbside pickup is another tactic many small businesses use right now. 

Go Virtual

Even as businesses begin to open up across the nation, many large gatherings have been canceled for the year. Small businesses that rely on conventions and craft shows may no longer have the opportunity to go this year. 

So, how can you reach out to new customers to get the word out? Go virtual! 

Offer virtual workshops, classes, FAQ sessions, meetups and gatherings, or whatever you think might raise brand awareness. 

Have a yoga studio? Offer online classes. There are also other options for those that can’t afford to close.

Limit the number of participants, host fewer classes to give you time to properly disinfect the room, and enforce a mask mandate. 

Depending on your industry, you may have to make some adjustments to the classes you offer, or the number of customers allowed in the store. 

Update Your Marketing Strategy

If you don’t have a brick and mortar store, it’s imperative you keep traffic headed to your website. Need to bring more customers to your site? Take a look at your marketing strategy. 

People are spending more time than ever online, meaning you have more opportunities to snag their attention. Don’t neglect social media. 

The best time to post may have shifted recently, so make sure to calculate the best time to publish content. 

One of the best marketing tips for a small business is to engage with your customers online. When you get a comment, make sure to comment back! If they ask a question, respond promptly.

This makes your customers feel valued, which helps improve their perception of your brand. 

Check out our Instagram for some examples and inspiration on what to post. Even leaving a simple like on a comment can boost engagement. 

Stay Open for Business 

The most important thing to remember right now is to let your customers know that you’re still open for business. Reach out to them via email with newsletters, or post on social media. 

We hope these small business tips will help keep your business afloat during these tough times and beyond. 

Use these suggestions to ensure you remain open for business as we all ride this out together. 

Craving something sweet? We’ve got you covered. Check out our collection of baked goods and place an order today!

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